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At Underwear Specialty Store (usintimatesfashion.com), we understand that discretion is as essential to our clientele as the quality of our lingerie. This Privacy Policy outlines how we collect, use, and protect your personal information with the same care we apply to crafting our premium intimate apparel.

1. Information We Collect

We collect information that enables us to provide our discerning customers with a seamless shopping experience:

  • Personal Details: Name, email address, shipping/billing addresses, and phone number when you create an account or place an order for our luxury lingerie, swimwear, or nightwear collections.
  • Payment Information: Credit/debit card details processed through our secure payment gateways (Visa, MasterCard, JCB) or PayPal account information. We do not store full card numbers on our servers.
  • Preferences: Size selections, wish lists, and product interests to personalize your experience across our collections from bralettes to bodysuits.
  • Technical Data: IP address, browser type, and device information to optimize our website performance for international clients.

2. How We Use Your Information

Your data allows us to deliver the sophisticated service expected from a premier lingerie specialist:

  • Process orders for our exclusive collections with the same efficiency our Manchester atelier applies to craftsmanship
  • Provide personalized recommendations based on your purchases (e.g., suggesting matching panties for a purchased bra)
  • Communicate discreetly about orders, including shipping confirmations for delicate items like silk slips or harnesses
  • Enhance our website experience to reflect the luxury of our French lace and Italian-made designs
  • Prevent fraud with the same vigilance we apply to protecting the integrity of our designer swimwear

3. Data Sharing & Disclosure

We treat your information with the confidentiality of a private fitting:

  • Service Providers: Trusted partners who assist with payment processing (PayPal), worldwide shipping (excluding restricted Asian regions), and IT security—all bound by strict confidentiality agreements.
  • Legal Compliance: When required by law, with the same rare exception as our limited-edition collections.
  • Business Transfers: In the event of acquisition, your data would be protected under the same high standards.

We never sell your personal information to third parties.

4. International Data Transfers

As we serve an international clientele from Manchester to Manhattan, your data may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws through:

  • EU Standard Contractual Clauses for European customers
  • Equivalent safeguards for other regions

5. Data Security

We protect your information with the structural integrity of our reinforced bra underwires:

  • 256-bit SSL encryption for all transactions
  • PCI-DSS compliant payment processing
  • Regular security audits of our systems
  • Discrete billing descriptors (“USS Fashion” on statements)

6. Your Rights

You maintain control over your personal information:

  • Access: Request details of the personal data we hold
  • Correction: Update your account information (sizes, addresses)
  • Deletion: Request removal of personal data, subject to legal requirements
  • Objection: Opt-out of marketing communications while retaining transactional emails about your orders
  • Portability: Receive your data in a structured format

To exercise these rights, please contact our Intimate Apparel Specialists at [email protected].

7. Cookies & Tracking Technologies

We use cookies with the precision of our seamstresses:

  • Essential Cookies: For checkout functionality and account access
  • Performance Cookies: To enhance site speed for browsing our collections
  • Analytics Cookies: To understand preferences (e.g., interest in bralettes vs. traditional bras)
  • Marketing Cookies: For showing relevant products across digital channels

You may manage cookie preferences through your browser settings. Note that disabling cookies may affect your shopping experience.

8. Children’s Privacy

Our luxury lingerie is intended for adult clientele. We do not knowingly collect information from individuals under 18.

9. Policy Updates

We may update this policy as discreetly as we update our seasonal collections. Significant changes will be communicated to our valued customers.

10. Contact Us

For privacy inquiries or to discuss our data practices with the same care we offer for bra fittings:

Underwear Specialty Store
736 Middle Turnpike East
Manchester, US 06040
Email: [email protected]
Phone: +1 [Manchester HQ number]